# Analytics and reports

Analytics help vendors and you understand demand: trip page views, add-to-cart interest, sales over time, comparisons to previous periods, and CSV export for spreadsheets.

For site owners

* Set the Analytics Page in plugin settings and add the Analytics Dashboard widget.
* Views use a simple cookie so the same visitor is not counted every few seconds (typically a 24-hour window per trip).
* Add to cart events can be tracked when the theme triggers the tracker (on trip pages).

For vendors

* Choose a time range (e.g. 7 days, 30 days, 12 months, custom, or by year where available).
* Read charts and summary metrics, then export CSV if you need to archive or analyze in Excel.